This ad was a ton of fun to work on with director Tannon Sweet at Samson Studios. Shot beautifully, but without audio, we created every sound you hear in post to bring the cigar lounge to life. We tried to mimic the hyperbolic plot by using fantastical sounds when the lights turn on and the party is started. A big focus was making sure every detail seen on screen was meticulously created as a sound as well, mirroring the attention to detail that Lit Cigar Lounge uses when crafting their bar experience.